See if you can solve this mystery

OK, so I have mentioned Seth a few times recently. I guess this is because I enjoy reading his books at the moment...and on his blog, he is offering the chance to talk to him (click here for more info). Unfortunately - I am on holiday but you might fancy a chat yourself...

...to do this though, you need to get his new book. See if you too can spot the mistake in the title though...maybe this was all a secret ploy?

On Seth's blog - the link on the left talks about 183 rants. Click the website of the book (www.smallis.com) and the bookcover says 183 rants. Scroll down and the text says 193 rants (10 more!).

Goto Amazon.com and and it tells me that it is 193 rants...

Yet got to Amazon.co.uk and it tells me that it is 183 rants...

The plot thinkens...if anyone knows knows why (an accident? A secret ploy? Do we have to read the book to find out? Clever marketing?) - please let the rest of us know.