Great products to sell online

I heard a comment today that "it is great to get paid money to do what you love". And I have to agree. I get paid money to do something that I love to do...

...and the thing about it is - most people that make money online start off doing something that they love to do.

So - if you want to sell products online - find something that you love. Why? Because people will want to call you and ask you all sorts of questions about your products. They want to speak to an expert and get the right product. They want reassurance. So, the chances are if you love what you do - you will know a lot about it. Therefore you can give great advice to your clients.

Of course, there are other things that help to make a product a great product to sell online - here are a few of them:

1. Repeat Orders. A product that can be repeat ordered on a regular basis is a great product. It is easier to sell to an existing customer than a new one so repeat orders are good, as are...
2. "Upsell products"...what do I mean by these? Well, you know the "Customers who purchased also purchased" idea? It is simply that - if you have a customer that is willing to buy - have a product that you can upsell to them to maximise your returns.
3. Niche products. Trying to sell everything to everyone can be exhausting and a fast road to bankruptcy. Selling to niche markets is a great way to keep you stock costs low and your profits high!

If I use a recent customer - www.jerseybeautycompany.co.uk that sell dermalogica products to the UK - it meets all of these requirements, and is part of the reason they do so well:

• They have a phone number on the site, and people call it. They call just to see if the company is there, but mainly to get advice - so at the end of the phone, they have helpful people who know how to advise you! Try it and see.
• The product is definitely a "repeat order" product.
• The "customers who bought also bought..." section accounts for a large percentage of turnover. Customers love to know what others have purchased and will often buy the same. The makes it an "upselling product".
• It is definitely a niche market - people who use Dermalogica products. The marketing is not towards the beauty market - just the Dermalogica market...and it works well!

Of course, there is always the exception to prove the rule, but if you are thinking about setting up an ecommerce site to sell products but you are not sure what to sell...hopefully this will give you a few pointers.