Get ready for Christmas

Firstly – apologies for the silence recently! I have had the pleasure of travelling recently, mixing business and pleasure on a trip to the States.

This week has also been busy as we try and make 3 more ecommerce sites live to take advantage of the Christmas shopping period. A rep from the Bank told a client of mine that the 3 months leading up to Christmas account for almost half of their business.

My experience is much the same – looking at the stats on the sites – the Christmas trade is taking off and new “records” are being set by online buyers.

Part of making the sites live is sorting out the graphics for the Christmas offers, the gifts sets and the shipping deadlines. I have noticed it more this year than any other year – clients are preparing for Christmas earlier than they ever have done.

So if you own a website that can take advantage of the Christmas traffic, make sure you have your offers in place, your text and graphics on line and your packing ready. Traffic is picking up. The orders are being placed.